Rasputin for Hire

As I search for books to highlight on the show, I'm looking for unique and interesting content and an author who has probably slipped under other podcasters' radars. Take, for instance, the title Rasputin for Hire by Michael Goodman.Michael is a marketing expert who has been consulting since 1979. In this conversation, we hear about the story behind this fascinating title and:the difference between his book and Dan Pink's first title, Free Agent Nationwhy new consultants have to love sellingthe problem with cold leadson working alonehow to use peer networkshaving confidence in one's own abilitiespersonal mission statementsconsulting between jobsa fascinating Seth Godin storyA special thanks to my friends at JustPaddles.com.