Pt. 4: How to Market an Online Graduate Program: Longer-Term Strategies for Sustainable Growth

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.  Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education. Ray, Nici and I discuss:How  schools can ensure continuous program improvement and innovation beyond the initial three-year marketing periodHow schools should evaluate their marketing strategy in relation to current market trends and competitionHow can schools leverage the data accumulated over the last three years to inform other program growth strategiesHot takes on leveraging faculty for alumni engagement and student recruitment And loads moreCheck out the rest of this 4-part series!Ep. 1: Building The Foundation To Ensure SuccessEp. 2: Year Two Marketing Strategies For Online Graduate ProgramsEp. 3: Year Three Marketing Strategies For A New Online Graduate Program
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!