Presidents and the Bully Pulpit

John F. Kennedy ran for president as television was beginning to change the game of presidential politics. The importance and power of presidents' use of the bully pulpit was growing as they could reach vastly larger audiences in a single presidential address live on television. This episode looks closely at one of Kennedy’s most trusted aides and speechwriters, and also hears from Dr. Vanessa Beasley, an expert on presidential rhetoric at Vanderbilt University.