Playing The Long Game and The Myth of The Overnight Success with Baked By Melissa

Today we’re chatting with Melissa Ben-Ishay, the founder and now CEO of Baked By Melissa, a popular TikTok creator, and so much more. After getting fired from her job, Melissa went home and started baking her cupcakes. Fast-forward 15 years and Baked By Melissa is an incredibly successful business that still offers its signature product: bite-size cupcakes. What does it take to build a long-lasting brand? How does Melissa push through impostor syndrome? And how does she come up with that much content?! Honestly, she has shared a new recipe on TikTok for 600+ days in a row and has no plans to stop. Get ready for a fun (and very open) founder interview. Weekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP  Baked By Melissa: https://www.bakedbymelissa.com Baked By Melissa TikTok: https://www.tiktok.com/@bakedbymelissa     Episode Perks: With Zocdoc, you can find the right doctor for you, in your network and in your neighborhood. One that makes you feel like you’re in good hands, you’re supported, and you’re heard. (zocdoc.com/contessa)     Produced by Dear Media.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.