Online shopping is no fun without free returns. But Myntra, Ajio hate them

The entire logic of buying online instead of going to a store rests on e-commerce companies making it easy to return stuff. What if it doesnt fit me? What if it is damaged? Just ask for a return and someone comes to your doorstep and picks it up. However, as it turns out, e-commerce companies hate returns because reverse logistics are a costly affair for them.  Now, the likes of Ajio and Myntra are changing their return policies. Some are even blocking some customer accounts.  But are customers ready to give it up yet?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.