Nerding out on custom wheels

In this week’s Nerd Alert, James and Dave go deep into the rabbit hole of custom bicycle wheels with Adrian Emilsen of Melody Wheels in Perth, Australia. Why should you care about wheels? Are custom wheels really better than factory-built ones? How would you build a set of wheels for a light rider versus a heavier one? What are some strategies you can pursue at home if you want to get into the basics of truing, or maybe want to build a set of wheels for the first time yourself? Hope you’ve got some time set aside because we get real nerdy on this one.