Custom options are great, but only if you’ve got the parts on hand

Lots of things have been hard to come by over the last year or two, and while it’s definitely been a big inconvenience for a lot of us, it’s potentially crippling if you’re trying to sell bikes — and maybe especially so if you’re a consumer-direct brand like Fezzari that has a full range of bike types and also prides itself on offering a huge list of custom options.
Ever wonder what the logistics look like for such an operation? It’s as complicated as you might think, but thankfully, it turns out some people actually enjoy figuring that stuff out.