Market, Traction, and Milestones - Back of the Napkin to Business Plan in 11 Slides with Brandon White

How do you create an effective elevator pitch for your business? In this episode of the Small Business Tax Savings Podcast, Mike welcomes Brandon White about their four-part series, “Back of the Napkin to Business Plan and 11 Sides”. Brandon is an entrepreneur with two exists, lots of strikeouts, an angel investor, a former venture capitalist, and worked in Marketing at America Online.He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the #1 social networking and e-commerce site for sport fishermen on the Internet. He bought the company back from investors in 2001 and led it to a successful exit a decade later to a large public media company. Tune in now and hear Brandon’s advice on creating an effective elevator pitch and how to write your own back-of-the-napkin business plan![00:25] Breaking Down The Market OpportunityMike welcomes back his guest, Brandon White!Today’s topic is about the go-to-market plan, traction, and milestones[01:15] How To Determine Your Market Size And Create A Go-To-Market PlanBusiness plans don’t have to be 50-pages long, they can be concise and get information across easilyMarket opportunity slide should build from the top down, not bottom upInvestors will dive down into the market size and how much you can getGoogle is a great tool to find industry reports[14:29] Attract, Engage, And DelightPublic company SEC filings have an incredible amount of informationYour go-to-market plan should spell out how you’re going to sell, distribute, and get the product to the customerAttract, engage, and delight modelIdentifying market opportunities and having milestones for 12 to 18 months[19:03] Closing SegmentBrandon shares with the listeners how to identify your market opportunities and come up with your go-to-market plan!Final WordsKey Quotes“The business plan is your roadmap. And at some point, you are going to have to make first contact with your market and actually sell into it.” – Brandon WhiteConnect with Brandon through his:Website: https://brandoncwhite.com/LinkedIn: https://www.linkedin.com/in/brandonwhite/YouTube: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFwInstagram: https://www.instagram.com/brandoncwhite/?hl=en--------Podcast Host: Mike Jesowshek, CPA - Founder and Host of Small Business Tax Savings PodcastJoin Our Tax Minimization Program: https://www.taxsavingspodcast.com/taxIncSight Packages: https://incsight.net/pricing/Book an Initial Consultation: https://app.simplymeet.me/o/incsight/sale-------Podcast Website: https://www.TaxSavingsPodcast.comFacebook Group: https://www.facebook.com/groups/taxsavings/--------To find out more on this topic and many others visit our website at www.TaxSavingsPodcast.com. You can also give us a call at 844-327-9272 or send your questions to us at: Ask@TaxSavingsPodcast.com