K-fume Is About To Be A Thing

South Korea has proved to be a triple threat with K-beauty, K-pop, and K-dramas putting us all in a cultural chokehold within the last decade. And yet... what about K-perfume? K-Fragrance? K-Scent? WELL. Meet ELOREA, a new fragrance brand pioneering the way for K-fumes. Co-founders Wonny Lee and Su Min Park join us on this episode to tell us all about ELOREA, its humble beginnings, inspirations, and unique ingredients and notes sourced from Korea. [What we smell like today: Annick Goutal Sables, Commodity Gold Personal]Follow us on Instagram @smellyalater.mp3
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