Jackie Aina on Building an Engaged Following and Longevity in Social Media

Do you want to build a long-term career on social media? Are you struggling with differentiating your content on each platform? With over a decade of experience, Jackie Aina, a digital creator and the founder of Forvr Mood has mastered her approach to social media and keeping engaged followers. Jackie shares tips for organically growing your following, how she repurposes content on each platform, and why chasing virality isn’t the best for longevity. She describes how she set boundaries with work and social media and how her business has changed over the years. It’s a great time to be a creator, and we both discuss how to make the most of the opportunities.   Summer Fridays NEW Retinol is available now at SummerFridays.com and Sephora Follow Marianna: @marianna_hewitt Follow Jackie Aina: @jackieaina    Jenni Kayne: 15% off with code MARIANNA at  jennikayne.com/Marianna #jennikaynepartner NEZ: code MARIANNA for 10% nezcare.com  Macy’s: macys.com/purpose Topics: 05:46 Changing Strategies For Social Media Platforms 11:16 Editing Short Form Content 15:19 Advice For Aspiring Creators On Achieving Longevity 18:11 Monetizing Expertise 25:17 Brand Identity And Quality Of Fragrance 29:05  Working With Fragrance Houses  34:25 The Influence Of Social Media On Shopping Habits 37:11 Practicing The Art Of Saying No Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.