Anine Bing’s Essential Pieces for Looking Chic + Effortless and Building a Fashion Brand

Anine Bing, the founder and Chief Creative Officer of ANINE BING, a fashion brand based in Los Angeles, reflects on her journey from blogging and Instagram to establishing her own brand. She discusses the humble beginnings of packing orders in a small garage in Silver Lake and where her brand inspiration comes from. Anine shares her belief in the significance of prioritizing an online presence for new brands before entering the retail market, the evolution of her brand over the years, and challenges she’s faced as a business owner. Throughout her career, she emphasizes the pivotal role of following her intuition, which guided her decision-making and also contributed to her success. Finally, she shares her personal style hacks and go-to wellness rituals.   Follow Marianna: @marianna_hewitt Follow Anine:  @aninebing    This episode is brought to you by:   Sephora: sephora.com/clean   Seed: visit seed.com/LIFEWITHME and use code LIFEWITHME to get 30% off your first month   Beis: beistravel.com/MARIANNA for 15% off your first purchase   Shopify: shopify.com/marianna for $1 per month trial period   Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.