How to Utilize Instagram for a Meaningful Customer Journey with Nicole Doumato {REPLAY}

Are you struggling with converting followers on Instagram to hot leads and sales of products? Then you found the right podcast episode! Today we are resharing one of our favorites with my friend and business coach, Nicole Doumato. Instagram can be a great tool to utilize for sharing your business and gaining sales, but a lot of people can be intimidated by the app or even overwhelmed on what to start with on it for growing your business. That’s why episode 87 of the Product Powerhouse Podcast is about how to utilize Instagram for a meaningful customer journey! In this episode of the Product Powerhouse Podcast, Nicole Doumato and I are sharing the importance of using Instagram to sell your products and actionable steps you can take right now to create a deeper connection with your potential buyers. Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. Some of the talking points Nicole Doumato and I go over in this episode include:Why Nicole looks at Instagram as a tool to facilitate a slow conversion journey, not a quick sale, and how powerful she finds the trust factor through social media.Why businesses should stop posting “buy it now” captions and how to instead connect with their followers through connecting with them on a deeper level.Ways to build a picture for your ideal customer to be drawn into purchasing your products through captions and descriptions that make the products sound like they fit into their lives.Nicole wraps up the interview with the fantastic advice, “Don’t be afraid to burn it all to the ground and start over from scratch,”. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH NICOLE DOUMATO:FacebookInstagramLinkedInLattes for LunchCONNECT WITH ERIN ALEXANDER:Facebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse WebsiteShow NotesSupport the Show.Connect with Erin:Product Powerhouse CommunityInstagramDIY Shopify CourseProduct Powerhouse Website