Getting your Small Business into Gift Guides for the Holidays with Allison Carter

As a shop, you want to get your products in front of the right people this holiday season. This week's guest shares everything you need to know on the PR side to grow your sales by pitching to be featured by bloggers and influencers. Episode 124 of the Product Powerhouse Podcast is about getting your small business into gift guides for the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, Allison Carter and I share the importance of creating authentic relationships when you want to partner with someone. We also chat about actionable steps you can take right now to get your business out there. Some of the talking points Allison and I go over in this episode include:When handmade business owners should think about getting press for the holiday season.Each step needed to get your products into gift guides that are actually going to drive traffic to your shop and result in sales.Using affiliates to maximize your press so that the influencers and bloggers are more likely to share your products.Using humanizing aspects in your pitch to help you stand out from the crowd.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ALLISON CARTER:InstagramWebsiteCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseSupport the Show.Connect with Erin:Product Powerhouse CommunityInstagramDIY Shopify CourseProduct Powerhouse Website