How to Scale Your Agency from 0 to 50 | Brink’s Co-founder Shares Everything You Need to Know

How do you design a fail-proof hiring process? How do you balance purpose and profit in the early days? And how do you find your first clients?

Get your answer in our first episode of Agency Growth Stories – a series where we talk to the founders of the world's leading agencies about what's on every founder's mind.

Our first guest was the wonderful Abi Freeman — Co-Founder of Brink — an international consulting agency which uses Behavioural Innovation to advise on new ways of working to change the world.

Here is what we covered:

00:00:00 - Intro: Who is Abi Freeman?
00:02:52 - Fire Round Questions
00:04:54 - Why Abi Co-Founded her Company Brink
00:08:01 - How to Find Your First Clients
00:12:17 - How and When to Grow Your Team
00:20:20 - Services to Keep External Rather than In-House
00:22:05 - How to Hire and Manage an International Distributed Team
00:29:12 - Brink’s Failproof Hiring Process: Hiring for Ways of Being Not Just Doing
00:34:21 - How to Build Intimacy with Your Team
00:39:00 - Purpose Vs. Profit, Finding Balance in the Early Days
00:48:18 - How to Measure the Impact of Your Projects
00:56:32 - Common Blinspots in Founders
00:58:01 - How to Get Clients through Networking
01:04:04 - How to Take the First Step to Start Your Agency
01:06:35 - How to Navigate Procurement Processes
01:14:05 - Behavioural Change and Climate Change
01:17:01 - Last Words

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