How to Rethink Your Twitter Video and Creator Strategy

Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today’s world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who better to help you revamp the way you approach your content than Twitter’s Head of Advertiser Production, Ted Harrison? Ted joins this week’s episode to delve into the crux of what makes a standout social media strategy. As he tells us, it’s all about grabbing attention on social media, which all boils down to two things—pulling location and pulling context. He also highlights the video-centric nature of the platform and some of the best ways brands can leverage video to their advantage. Altogether, get ready to hear some very interesting metrics, Ted’s “magic ratio” on Twitter, and plenty more insights that are sure to help you take your Twitter game to the next level. In This Episode: 05:29 – What does Ted’s role entail? 06:49 – ‘Ted’s Top Gun: Maverick’ campaign 10:22 – Twitter content – How are brands thinking vs. how brands should be thinking 15:07 – Paying attention to audience 16:40 – Prioritizing video content on Twitter 20:10 – Do brands or creators lead the race in Twitter video content? 22:03 – Engaging with creators on behalf of brands 24:48 – Innovative creator-brand partnerships on Twitter 27:24 – How to have a voice on Twitter 29:41 – What, when and how to measure metrics 33:55 – Ted’s clever way to get the audience’s attention 38:13 – Ted provides expert advice for social pros Resources Get the new State of Marketing report for free from Salesforce Follow Ted on Twitter Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.