How Brands Can Pass the Gen Z Social BS Test

We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   How can brands connect with Gen Z in authentic, effective ways?  If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.  NinetyEight help brands anticipate Gen Z’s needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.  Gia tells us the origin of NinetyEight, why you don’t need big budgets to excel on social and why brands shouldn’t skip building their identity.  Plus, she shares the top do’s and don’ts for brands marketing to Gen Z and the best ways to stay authentic.  In This Episode: 0:00 – Introduction  5:17 – NinetyEight’s origin story  6:04 – Challenges of creating content for Gen Z  7:23 – Why Gen Z is so different  9:56 – The disconnect between Gen Z and marketing  11:14 – Do NinetyEight educate?  12:19 – Their work with Paul Frank  20:34 – Measuring success on TikTok  23:00 – Interacting with communities  23:30 – The do’s and don’ts of marketing to Gen Z  24:31 – Authenticity on social  26:42 – Balancing brand and connection  32:14 – Gia’s Final Two  34:57 – Outro    Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Gia on LinkedIn  Visit the NinetyEight website  Follow NinetyEight on Twitter  Follow NinetyEight on Instagram  Join The Koi Pond    Visit SocialPros.com for more insights from your favorite social media marketers.