How Harry Kane-backed Reflo aims to become the ‘Patagonia of Activewear’ with Rory MacFadyen

Today’s episode, I’m joined by Rory MacFadyen. 
Rory is the co-founder of Reflo, a sustainable apparel brand made from recycled plastic waste and is also the chief marketing officer at the Icons Series, a team matchplay golf event featuring sporting icons such as Michael Phelps, Canelo Alvarez, and Harry Kane.
In this conversation, we talk about the merging on these two lives, getting investment from England’s all-time record goalscorer, tearing up the traditional apparel business model, taking a sustainability-first approach, as well as partnering with a Extreme E team, plans to partner with a Formula E team, and to potentially one day land deals in football, cricket, and rugby.
Time Stamps
2:00 - Working at the Icons Series and Meeting Harry Kane
4:00 - Expanding Beyond just Golf
9:00 - Developing a Passion for Sustainability
11:00 - 'McDonald's Makes Salads, it Doesn't Make them a Health Food Store’
16:00 - Accounting for the Difference in Costs
19:00 - The Opportunity for Going Digital 
22:00 - Moving into Teamwear 
23:00 - Introducing Reloop
26:00 - Balancing Sustainability and Commerciality 
30:00 - Harry Kane’s Investment into Reflo
35:00 - Could an Athlete do something Themselves in the Apparel Space?
⁠Additional Links
⁠Harry Kane deal can make our brand a behemoth
The Fortnite skin that grossed $50 Million for Epic Games
Roblox Launches Wimbledon World With Digital Swag From Andy Murray, Ralph Lauren
Managing Sir Andy Murray, One of Britain's Greatest Ever Athletes with Matt Gentry
Connect with Rory on LinkedIn - ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠
Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠here