Future PR trends — authorship, altruism & more

Ogilvy PR Australia and New Zealand CEO Richard Brett joins the PRovoke Media podcast to discuss his firm's latest Futures Report, which examines key marketing and communications trends gleaned from creativity, cultural and design events in Australasia and beyond. In conversation with PRovoke Media editor Arun Sudhaman, Brett focuses on four trends in particular — altruism, authorship, alchemy and altered states of authority.