Building Brand Trust with ESG
Release Date:
Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.
Topics Covered:
0:00 Introductions
2:32: What if This is New to Me?
4:57: The History of ESG
7:57: Start with the Top-Line Narrative
9:57: Get Executives Involved
14:01: Consistency Between Internal and External Messaging is Always a Problem
15:37: Make Employees Part of the Strategy
20:51: Where Does This Fall in the Priority List for the Company?
22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it)
Building Brand Trust with ESG