From 12 Dresses to Industry Leader: The Evolution of Morilee

How does a brand evolves from producing just 12 dresses to becoming an industry leader, shaping the bridal world with a multitude of diverse collections? Join us as we delve into the awe-inspiring journey of Morilee, celebrating their 70th anniversary, with none other than Terry Eagle, the CEO, and Madeline Gardner, the Chief Design and Creative Officer. Together, they reveal how they've shifted from major department stores to independent retailers and navigated the evolving landscape of the bridal industry.Madeline Gardner, a woman acclaimed for her dedication and deep understanding of the bridal domain, shares fascinating insights into the design process of Morilee. She highlights the significance of fit, fashion, and the unique 13-point boning construction in her designs. You'll also get an exclusive peek into a remarkable partnership resulting in a breathtaking couture collection!We also navigate through the eclectic Morilee collections, from the core collection, the Blue, the plus-sized Giulietta, to the modern minimalist Amy and Eve. Special series season in partnership with Coded Agency___After graduating from the Fashion Institute of New York City, Madeline Gardner's dreams of becoming a true Designer took shape and she has been the Chief Design + Creative Director at the NY-based bridal label, Morilee, for the last 25 years. With the studio in the heart of bustling New York City, Madeline Gardner continues to seek influences from all the latest fashions. While her style is always evolving, her designs continue to transcend time. Follow on IG: https://www.instagram.com/morileeofficial/Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.comKelly's Blog: https://www.kellymcwilliams.com/blogInstagram: @kellyamcwilliams About Kelly:Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding?The Getting Ready Room List (ON SALE NOW)Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW)Download the Wedding Spending Plan ...