Fidji Simo, Instacart, on creativity in eCommerce

In the fast-paced and incredibly dynamic digital commerce industry, everybody has heard of the growth and success of Instacart led by the inspiring CEO, Fidji Simo.Fidji has an endless wealth of knowledge to share, and graciously offered up some of that knowledge live on stage at the Cannes Lions International Festival of Creativity as she was interviewed by Ascential plc’s CEO Duncan Painter.To tie more closely with the content of the festival, this episode focuses on Instacart in the present, covering Fidji’s move from Meta to Instacart, valuations, and technology - but that doesn’t mean that a leader like Fidji Simo isn’t always thinking ahead and planning for the future. You might not make a connection between a festival of creativity and Instacart, but Fidji will surprise you - and maybe even challenge your ideas of what creativity encompasses in the digital commerce industry - as she discusses both the creativity driven by Instacart’s innovative team as well as the opportunities for brands to “unleash their creativity” through both organic and paid elements on the Instacart platform. Listen in for an exciting conversation from one CEO to another in this rapidly evolving industry of digital commerce.