Ep 74. Why now is the right time to use audio in your communication mix

Another podcast about a podcast I hear you cry? Latest research carried out by a number of organisations, including Guardian Newspapers, The Literacy Trust and Buzzsprout, indicates that not only does podcast advertising command the highest levels of attention of any media channel, but podcast listens are up, people are more engaged in brands that have podcasts, and young people are also turning to podcasts. The Guardian study found 65% of listeners paid attention to podcast adverts - more than adverts on TV at 39% and adverts on the radio at 38%. And by all accounts, if it's worth spending money on, then the medium is worth exploring, whether paid or unpaid? Aside from this, I am a huge advocate, and I am even imparting this info to you on a podcast as I know you are more likely to engage with the content. And whilst there is lots of research out there on podcasts, it is a fairly new medium in that it's different to radio, for example, so all research is taken with a little bit of caution. So, today I run over some of the reasons why it's essential to explore audio as part of your communication mix, as it is growing much-needed, whether that's in-house or external communication. Let's dive in! Links mentioned in this episode The Guardian research on podcast advertising April 2022 BuzzSprout research May 2022 Statistica forecast UK listeners Get 5 lessons from a podcast host Audio Book and Downloadable book + my 15 things to think about before starting Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  emma@henbe.co.uk Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? Then email me emma@henbe.co.uk to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.