Effective Cadence and Sequencing

There are a lot of moving parts when it comes to prospecting and marketing, and cadence and sequence are two of them. While there are differing opinions about what the right cadence and sequence for outreach should be, there are some strategies salespeople can utilize to make their outreach more effective.In today’s episode, Rusty and Ron talk about sequence and cadence design. They will walk you through what makes a good sequence, the different tactics employed to make effective cadences and sequencing, as well as the common mistakes salespeople make with their cadences.Enjoy!In This Episode02:17 - What are cadences and why do they matter05:41 - The different channels used in the sequences10:23 - How showing up personally is also a great tool for executing sequences14:27 - The different types of cadence and sequences19:19 - Ron's advice on creating email sequences22:57 - Common mistakes salespeople make in their cadences27:11 - How Rusty optimizes cadence performanceFavorite Quotes02:42 - "A key reason why people fail is they are unorganized.  Creating a cadence and using any sales engagement platform will help you stay organized despite the fact that you're reaching out to multiple people at the same time." - Ron Halbert17:20 - "There are a lot of different sequences that you should create and you should use for various reasons. But you need to be really careful about how many you're trying to use at a given time. And you also have to be really careful of about what the sequence demands." - Ron Halbert26:49 - "The biggest things that you have to keep in mind is, let's be creative. Let's be fun with the sequences but let's not get so creative that you can't keep track of what's going on right in the world. You have to keep track of what's going on and optimize your cadence." - Ron Halbert30:13 - "Personalization is key. Add some personalization, be real with people. The cadences that your marketing group helps you create, that's not you. Add an element of you to the emails you send, the voicemails you leave, the text messages, and the social touches. They need that element of who you are." - Ron HalbertConnect with our HostsRusty Jensen on LinkedInRon Halbert on LinkedInThe Sales Prescription on LinkedInConga WebsiteListen to more episodes of the Sales Prescription PodcastSpotifyiTunesGoogle Podcast