EEC 281: The Storytelling Secrets Every Marketer Must Master

Michael Hauge is one of Hollywood’s top story experts and consultants, and uses those same storytelling principles to help speakers, authors, entrepreneurs, and business leaders generate millions of dollars in revenue. Why must authors, speakers and business leaders tell great stories? What are the essential components of a great story? If I'm not a celebrity, why would anyone want to hear my story? What is the biggest mistake storytellers make, from the stage or on the page? You've worked with both Will Smith and Russell Brunson. In terms of storytelling, what do they have in common? Michael Hauge Michael Hauge, author of the best-selling book Storytelling Made Easy, has made in person and online presentations to more than 500,000 participants worldwide. He is one of Hollywood’s top story experts and consultants, and uses those same storytelling principles to help speakers, authors, entrepreneurs, and business leaders generate millions of dollars in revenue. In the words of Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.” And according to Russell Brunson, “We incorporated Michael’s principles into our ClickFunnels software, which now creates millions of dollars a month in sales. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.