Creating a Category Defining Business Brand with Christopher Lochhead
Release Date:
️ Get Ready to Ignite Your Business Strategy! ️Hey, friends and fellow category designers! Are you ready to craft a business and brand that doesn't just play the game but changes it entirely? This week on the podcast, we have an electric episode you won't want to miss! I, Phil, am beyond thrilled to share the virtual stage with the legendary Christopher Lochhead, the godfather of Category Design, on a brain-tingling deep dive into the art and science of creating a category-leading business and brand. ★ Support this podcast ★ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe
Creating a Category Defining Business Brand with Christopher Lochhead