China’s First Hard Seltzer with Eric Hoang of LINGYA

Recently, we've seen the popularity of hard seltzer surge in North America.White Claw was one of the first brands to take the market by storm. Eager to seize this opportunity, competitors like  Anheuser Busch, Constellation Brands and Molson Coors were quick to jump into the ready to drink (RTD) category.But has the seltzer category captured the China market? Today, we speak with Eric Hoang, Co-Founder of LINGYA about the business landscape of hard seltzer in China. LINGYA Hard Seltzer is a simple blend of soda water, distilled vodka, and a hint of fruit with zero sugar.  With only 3.8% abv, it's China's first hard seltzer. Find out more:  https://ling-ya.com/faqBottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Follow us on Instagram @bottled.in.china Episodes available on iTunes,Spotify,online or wherever you listen to your podcasts!