Increase Your Podcast Downloads by Talking to the Edge of Your Niche, Pixel Quest

I’m sharing a conversation I had with one of my kids’ all time favorite kid podcast creators. His name is Mr. Jim and he and his team are helping kid podcasts become as popular as YouTube Kids. I didn’t just talk to Mr. Jim, I also got to talk to Steven who is the creative director of Mr. Jim’s company Storybutton, he’s the creative genius behind many of the Storybutton original shows that my kids and thousands of other kids absolutely love, including Pixel Quest, which is the show we’re talking about today.

Here are the main things I learned from Jim and Steven:
- Cool backgrounds REALLY add to your presence on a video podcast
- Make sure you are impressing yourself with your podcast
- Have fun with sound/music in your episodes
- Experiment and try things that speak to the edges of your niche
- Making podcast adjacent things to make money (Storybutton)
- Have a mission you feel DEEPLY about
- Collaborate with your competition

Timestamps
(0:00) Introducing Pixel Quest
(1:01) Get to know Jim and Steven
(7:39) How Pixel Quest got started
(11:38) The amazing voice talent for Pixel Quest
(16:48) Side character’s stories
(18:48) Casting voice actors
(21:02) Steven’s favorite parts of creating Pixel Quest
(23:16) Jim loves listening to Pixel Quest with his kids
(25:12) Sound design for Pixel Quest
(28:46) Positive feedback about Pixel Quest
(30:33) Pixel Quest reached a new audience
(31:37) Introducing kid podcasts to kids
(35:27) Where to listen to Pixel Quest
(36:29) How much money the Storybutton company makes
(39:44) The health of the kid podcast industry
(43:06) Will there be more from the Pixel Quest Universe?
(44:09) Steven’s favorite Pixel Quest episodes
(48:15) Why can’t Aiden level up?
(51:16) New shows from Storybutton
(52:36) When did Glitch meet Glimmer?
(54:41) What Andi learned from this conversation
(55:11) Cool backgrounds set the tone
(56:00) Be impressed with your own show
(56:43) Use sound in fun ways
(57:32) Talk to the edges of your niche
(59:18) Make money with podcast adjacent things
(01:00:41) Be passionate about your mission
(01:01:48) Collaborate with your competition