Branding and social media for dentists and oral health professionals

Ideas on branding, digital marketing strategies and social media are presented by Filippo Graziani (former EFP president, chair of the European projects committee, and professor of periodontology at Pisa University) and Reena Wadia (a periodontal specialist in the UK who set up her own blog and teaching academy and who has worked for the EFP`s communications committee).