Navigating Uncharted Territory: ASC Fine Wines’ Journey in China with Don St Pierre Jr

In 1996, Don St Pierre Jr joined forces with his father, Don St Pierre Sr, to establish ASC Fine Wines. Over the years, their company has grown to become one of the largest importers of high-quality wine in China.Today, we delve into the formidable obstacles encountered while introducing fine wines to the Chinese market and the fascinating stories of navigating the intricacies of conducting business in China during the mid-nineties.We also dive into cherished memories of Don St Pierre Sr's remarkable character and enduring impact in the industry.  Finally, we reflect on the dynamic evolution of the Chinese wine market and envision how ASC would reinvent itself in today's changing wine industry. Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Subscribe to Bottled in China now and join us on an unforgettable journey through the world of wine, spirits, and culinary wonders. Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Find out more at https://www.thebottledshow.com