Beauty product placement in K-Dramas: Cute or random?🍵S1 E11

Beauty product placement in K-Dramas: Cute or random?🍵 S1 E11 | Skinsider
Shownotes
About this Episode
Casually watching a Korean drama when randomly (and without much context) a wild KAHI Multi Balm appears? Grab yourself some popcorn and put on your favorite lippie because today, we'll be unpacking beauty product placement in TV. 🍿💄

The Skin Special 🪩
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Mentions 🤠
Dramas:
Touch Your Heart on Netflix
Once Upon A Small Town on Netflix
She Would Never Know on Netflix

Brands & People:
South Korea’s Broadcasting Act: Article 73
PPL Controversy Article by Creatrip
20 Years of PPL Research by Vildan Jusufović Karışık in the Journal of Economic and Social Studies (2014)
KLAVUU brand review by Charlotte Cho in The Klog (2017)
KLAVUU Instagram
KAHI Instagram
KAHI article by Allure
rom&nd (롬앤) Instagram
Saerom Min (민새롬) Instagram
Her popular Naver beauty blog
Boy de Chanel Forbes launch article
Boy de Chanel Collection

Brand Spotlight ⚡️
CNP Laboratory’s Instagram
Their brand store on Olive Young Global
The CNP Skin Laser Clinic website

Production 🎧
Intro & Outro Audio: Remix by⁠⁠⁠ x3vn⁠⁠⁠
Intro AI Voice: Provided by ⁠⁠⁠Narakeet⁠⁠⁠
Transition SFX: Provided by ⁠⁠⁠Spotify for Podcasters ⁠⁠⁠
Scripting & Editing: By Lisa
Podcast Cover: Designed by Lisa

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