Amazon Ads Strategies for 2019 with Liz Adamson

1:12 - New additions to the Amazon Ads platform.2:26 - Who has access to these new additions?3:36 - Other additions that may not be available to everyone yet.7:29 - Targeted advertising.8:24 - Can you see if your competitors are using programmatic display ads?9:31 - Having your ads show up on specific ASINs.16:56 - Is it always best practice to target your “weakest” competitor?21:18 - Sponsored products/keyword advertisement best practices in 2019.25:13 - Tools and methods Liz recommends for keyword research.26:28 - Recommendations for methods on bid adjustments.28:49 - Does Liz use software for programmatic bid adjustments?31:26 - Which bid adjustment software(s) does Liz use, and what are the specific inputs placed into the software?35:16 - How does Liz keep track of all the details of her advertising campaigns?37:19 - What type of mindset and procedures does Liz use to keep up testing and tweaking her ad campaigns?39:27 - Where to find Liz online.