A New Frontier: Navigating the Electrical Trade in a Digital Age

Do you ever wonder how the generational divide affects the electrical industry? Get ready to uncover the surprising answers as I share my personal journey into the trades, along with my guest, David Bauders from Trade Hounds. Our candid conversation covers everything from the critical role of influence, especially in niches like ours, to the art of persona creation in attracting a community of like-minded individuals. We also delve into the importance of respecting the younger generation's tech-savviness, and how we can bridge the gap between old and new.Our chat doesn't stop there. We dig deeper into the ever-changing landscape of marketing strategies, highlighting the growing power of influencers in today's digital age. Plus, we talk about the unique value Trade Hounds brings to the table, with its focused community offering resources such as salary surveys and job boards. Join us as we navigate the intriguing world of trades, social media influence, and the significance of community building in the electrical industry. This episode promises to be an insightful journey you won't want to miss!