92: Revenue Generation X Brand Building w/ Efrat Fenigson

Deciding whether to focus on revenue generation or on brand building can feel like the two halves of the brain being at war. The truth is that organizations need to nurture both building their brand and generating revenue at the same time. But how? In this episode, we interview Efrat Fenigson, VP Marketing at Mindspace and Co-founder at G-CMO, about revenue generation versus brand building. We talked about the left side & right side of the brain, actionable strategies for sales & marketing alignment, and the case for building brand. Check out this resource we mentioned during the podcast the G-CMO podcast is Marketers In Capes and G-CMO has even more podcast resources. To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.