9: Becoming Social Media Optional w/ Sophie Kessner

What if you could scale your business WITHOUT social media? If you’re feeling burnt out and exhausted from trying to play the social media game to grow and scale your business, you don’t want to miss this episode! Today I’m joined by Sophie Kessner, a colleague and a former student for the Institute for Equity Centered Coaching who teaches people how to scale a social media optional business.    Listen in as we unpack some harsh truths about social media, several more sustainable growth strategies, and how to start getting off the content creation hamster wheel.   In this episode you’ll hear:   [1:44] What motivated Sophie to become social media optional in her own businesses and how she grew to teach others to do the same  [6:52] Some of the things she put down and upacked on her social media optional journey to regain her mental health [8:25] Why diversity in your social life is so crucial [10:28] How long it took Sophie and her business to transition into being social media optional, and the hardest parts of the journey [16:50] What she reconnected with and picked up on her journey [19:38] Sophie’s take on the sustainability of the influencer model and the hamster wheel of content creation in business [22:32] Some harsh—and kinda cringy—realities of social media [29:13] How you can start thinking about marketing that keeps you away from the hamster wheel and burnout of social media  [36:00] The best website host for SEO growth [41:32] Where to start on your own social media optional journey   LINKS:    Learn more about Sophie and her work: https://sophiekessner.com/  Check out her blog for free easy-to-digest practical information you can start implementing today: https://sophiekessner.com/blog/    Follow us on Instagram: https://instagram.com/equitycenteredcoaching