615: Crafting a Customer-First Brand: with Meghan Gainer, VP of Marketing for DSD Renewables

Meghan Gainer, VP of Marketing at DSD Renewables, delves into the multifaceted role of marketing, highlighting its dual function to cater to both the sales team and external customers, and shares her strategy for balancing these obligations.Gainer emphasizes the importance of a customer-first approach and building a brand from the ground up. She also shares her experience with renowned corporations like Comcast, SunEdison, and Tesla, providing listeners with a roadmap on how curiosity and embracing challenges can bolster personal and professional growth.Listeners will gain insight into Gainer's hiring considerations, learning that she highly values quick adaptability and the ability to articulate one's career trajectory. Moreover, Gainer discloses her effective strategy for managing brand perceptions both within and outside DSD Renewables. Her unique approach to managing marketing agencies as integrated parts of her team, rather than as separate entities, also provides valuable lessons for budding and established marketers alike. She has gleaned priceless experience from years working in the trenches at major Corporate brands, most recently at GE, before lending her credentials and savvy to building the DSD Renewables brand.This episode serves as a comprehensive guide, encompassing various aspects of marketing, with tips, strategies, and personal experiences shared by one of the industry's leading professionals to help you in your career journey. And if you missed Meghan’s full Executive Profile on the podcast, well, you can go back and listen to it here.https://mysuncast.com/suncast-episodes/338If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus