443 - The Current State of Collecting Whiskey with Nate Gana

There was a huge buying frenzy during the pandemic, but where is the secondary market of bourbon headed? We saw a huge boom and that bubble is starting to deflate a bit. Nata Gana originally started as a whiskey-focused Instagram account and worked directly with brands, but has since evolved into a writer covering the entire spirits industry and has also began curating his own sample packs out in the market called Bevridge. As secondary whiskey market values skyrocketed the past decade, iconic bottles like Pappy Van Winkle became difficult to obtain, yet seem poised to stall. Nate gives his opinion on the state of collecting and what allocated bottles are worth the chase and where he sees the bottom falling out.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about present day prohibition on our economy.

How did you initially monetize your Instagram account?

Are the guidelines changing for how brands have to interact with influencers?

When did the transition change from Instagram to bring a writer?

What is your philosophy on collecting and holding to sell versus flipping?

What is the current state of the secondary market and will it rebound to where it was?

Will Pappy Van Winkle sustain its current value?

What whiskey category do you think has room to grow in value?

Talk about your Bevridge sample packs.



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