373 — What if L&D had a marketing strategy?

Ever launch a workshop that no one attended or an e-learning module that nobody accessed? It’s surprisingly common: and one reason is that we’re not always great at marketing our L&D initiatives. In this week’s episode of The Mind Tools L&D Podcast, Ross Dick and Owen Ferguson seek to reverse this outcome with the help of Ashley Sinclair from MAAS Marketing – the world’s only (we think) marketing agency focusing specifically on L&D. We discuss: ·       Why L&D teams need a marketing strategy ·       What an effective marketing strategy looks like ·       How to measure the ROI of a marketing strategy   For more from Ashley, visit maas-marketing.co.uk Ashley’s podcast is at maas-marketing.co.uk/podcast The Mind Tools reports that were mentioned are available at: mindtools.com/business/research Ashley also mentioned the LPI’s ‘Workplace Learning Report’ In ‘What I Learned this Week’, Ross D discussed the BBC’s new series on Shakespeare., He also the Netflix series ‘Big Vape: The Rise and Fall of Juul’. For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.    Connect with our speakers    If you'd like to share your thoughts on this episode, connect with our speakers: ·       Ross Dickie ·       Owen Ferguson ·       Ashley Sinclair