361: On Decision Engineering and Evaluating Quality instead of Outcomes with Michelle Florendo

Good decision-making is not about omniscience or clairvoyance—it's more about resilience, according to today’s guest, decision engineer Michelle Florendo. “Decision-making is harder than ever before, and it's not your fault,” Michelle says. “People feel like they ‘should just know’ how to decide.”
More About Michelle: Michelle Florendo is a decision engineer and executive coach who is passionate about teaching people how to make decisions with less stress and more clarity, from the small, consistent microdecisions over time that governs how you show up as a leader to the big macrodecisions you make about what direction to take next in business or life. Over the past decade, she has shown hundreds of driven professionals how to use the principles of decision science to grow their impact and fulfillment. She served on the inaugural coaching team for Seth Godin's altMBA, was a founding member of the Forbes Coaches Council, and helps train new coaches as a Faculty Coach at Berkeley Executive Coaching Institute. Michelle helped redesign the decision-making module in Stanford's famous Designing Your Life course and has taught courses on decision making for Stanford Continuing Studies, and hosts the podcast Ask a Decision Engineer.

🌟 4 Key Takeaways



Saying no to something “good” — What makes it good? How is it delivering the things you want? It might look good on paper to your peers or family or to society, but does it still work for you?


Every decision has three components: objectives (what is it you care about?), options (what are you choosing among), and information (about how those options might play out).


Intuition is the sum of our internal wisdom: It’s not separate; rather, it’s a quick synthesis of our inputs and rational processes. If you can’t explain a decision, remind yourself that “I just haven’t built the bridge . . . yet.”


✅ Try This Next

Tune into multiple sources of data: head+heart+body. Pro-con lists tend to mostly activate rational thinking. As an alternative, try an attractive-concerning table. Draw a 2x2 with a column for each option. What is attractive about each option? What is concerning? Look for themes that bubble up.

🔗 Resources Mentioned



Michelle on the web, IG, Twitter, LinkedIn



Articles: Stanford Decision Engineer Shares 5 Mistakes People Make When Facing Hard Choices, DEAR SUGAR: The Ghost Ship That Didn’t Carry Us


15 Ways To Help Coaching Clients View Themselves Objectively


Video: How to make a decision



People: Stanford Professor Ronald Howard



Stanford’s Life Design Lab



Template: Michelle’s Decision Inventory Exercise



📚 Books Mentioned


Designing Your Life by Bill Burnett and Dave Evans


Thinking in Bets by Annie Duke

Free Time: Lose the Busywork, Love Your Business

Pivot: The Only Move That Matters Is Your Next One

Life After College


🎧 Related Episodes


Michelle’s Ask a Decision Engineer



My First Million: The Decision Register, Newsletter Woes and An Audience of One



Pivot: 322: Tips for Making Tough Decisions — Solo Spotlight with Sarah Young


360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts with Adrian Klaphaak


Free Time: 154: The Hard No ❌


138: ⛵️ Stop Sailing the Sea of Shiny Shoulds


📝 Check out full show notes at http://pivotmethod.com/361
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