306: ⛵️Stop Sailing the Sea of Shiny Shoulds (Free Time Crossover)

Is it too late to wish you a Happy New Year? Larry David, one of my favorite curmudgeons, would say yes — I have surpassed the HNY statute of limitations.
While the “new year, new you” energy is still fresh, I invite you to conduct a calendar audit: What are your shiny shoulds? The coulds? The so goods?
Today I’m sharing a crossover from the Free Time podcast and book about one of the most popular topics that readers ask me about most: Sailing the Sea of Shiny Shoulds. This also ties into one of the Pivot Paradoxes I share in the Pilot stage of Pivot: The Fauxspiration Foe.
If you haven’t already, grab your copy of Free Time—winner of six book awards!—and subscribe to the w3 award-winning podcast wherever you listen »
You’re invited! I would love for you to join us in BFF, my private community for small Heart-Based business owners. If you want accountability, support, and strategies to stop sailing the sea of shiny shoulds so you can set more time free to do your best work. Visit itsfreetime.com/bff, and enter promo code PODCAST at checkout for a discount.
🌟Key Takeaway: If you want to dabble in something that might be a Shiny Should, treat it like an experiment. Set rules for engagement that respect your time, including firm start and end dates, then evaluate the impact on your energy and your business. Is the juice worth the squeeze?
✅ Action Step: Observe your calendar and projects for the next two weeks: What is most energizing? What’s most draining? Within the most energizing people and projects, conduct a second audit (you can do this by drawing three columns on a blank piece of paper or digital note): What are your shiny shoulds? The coulds? The so goods?
📘Books Mentioned:

Free Time: Lose The Busywork, Love Your Business

Pivot: The Only Move That Matters Is Your Next One

Life After College


The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks


The Genius Habit: How One Habit Can Radically Change Your Work and Your Life by Laura Garnett


Find Your Zone of Genius: Break Free from burnout, Reduce Career Anxiety, and Make the Work Your Doing Matter by Making Your Job The Right Job for You by Laura Garnett


🔗Resources Mentioned:

Jenny’s private BFF Community for Heart-Based Business owners

Article: The New York Times Workologist feature: Climbing Down the Corporate Ladder Without Alarming Your Boss 

Strategic Social Media Sprints: Stephanie Huston


Podcast: SPARKED by Jonathan Fields, Free Time



🎧Related Podcast Episodes
JB episodes on SPARKED with Jonathan Fields
Pivot:

292: True Fun vs Fake Fun with Catherine Price


305: Is What You Are Wanting Actually What’s Best For You? With Luke Burgis 

303: What is Your Soul Path for 2023? Follow What’s Most Alive — With Adrian Klaphaak

228: How I Run My Business Without Social Media

183: Cultivating Opposites and Checklists with Alexandra Franzen

076: On Plan Z, Creative Finish Lines and the Graceful No—with Alexandra Franzen

Free Time:


134: How I Prepare for In-Person Speaking Engagements 

075: Coaching Through the Free Time Framework with Wade Brill

012: Generating Personal MBA Momentum with Josh Kaufman

152: Do Less — On Entropic Bloat & Business Haircuts ✂️

154: The Hard No ❌

096: Book Sales Stats—One Month Post-Launch


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