33. Empowering Women & Thinking Beyond Live Events with Jaclyn Johnson

We Talk About: Having to pivot through COVID Getting back to live events Launching a physical product Discovering the new normal   Resources: createcultivate.com Instagram: @createcultivate Instagram: @jaclynrjohnson LIsten: @workparty Follow Alli: @alliwebb Follow Lori: @loriharder Follow Brittany: @britdrisc   Show Notes: Jaclyn Johnson is a force to be reckoned with. She’s the founder of Create & Cultivate, a curated event to support ambitious women. She’s also the host of her own podcast, “Work Party.” Like many businesses this past year, she had to pivot to keep the brand going, and they made it look easy. We talk about what it was like running a company through all of that, from launching a physical product line to offering online courses.   Question Highlights: How did you pivot through COVID? What are you personally enjoying the most right now? How did you launch a physical product line from scratch? What’s the best advice you’ve given or been given? What are you excited for next?   Guest Bio: Jaclyn Johnson is a powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, (No Subject), and launched her second multimillion dollar company, Create & Cultivate, which sold a majority stake to Corridor Capital in 2020. To date, she has had two seven-figure exits. Johnson recognized a gap in conversations, resources, events, and community for female, millennial entrepreneurs and responded with a solution: Create & Cultivate, the wildly popular media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy built on the cornerstones of female empowerment, hustling hard, and innovation and propelled her voice to the forefront of the discussion of workplace equality. A graduate of NYU, Johnson’s trajectory has been skyrocketing since she founded (No Subject) in 2010. With the launch of Create & Cultivate in 2012, she gained global visibility. Six years later, Create & Cultivate is bigger than ever, with hundreds of thousands of followers and attendees, and over 75 events held to date. The conference has landed major cities around the country and boasts sponsors that include top Fortune 500 companies like Amazon, LinkedIn, QuickBooks and Microsoft, to the buzziest brand names like Laura Mercier, LaCroix, Clinique, Chandon, Urban Outfitters, and more. Past speakers and panelists include the biggest celebs and CEOs like Kim Kardashian West, Chelsea Handler, Jessica Alba, Chrissy Teigen, Gloria Steinem, Issa Rae, Nicole Richie, and front-runners in fashion, technology, design, and business. Named one of Forbes’ “30 Under 30,” an Adweek Disruptor and profiled in “Fast Company,” “The LA Times,” “Entrepreneur,” and more, Johnson has earned her way to the frontlines of a workplace revolution and at a time when agents of change are flexing real influence.