252 - B2B Content Marketing w/Tracey Wallace | Marketing Island

If content makes the world go round, then meet the woman who keeps it spinning.
In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively. 
Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar. 
Plus, are webinars the secret weapon your company needs to start using today? 

Yes. Yes. AND YES.
 
00:00:30 - Content Marketing KPIs and Trends
00:02:24 - Refresh Your Content Strategy Annually
00:03:17 - Revamp Webinars for Modern Audiences
00:03:56 - Balancing Evergreen and Trending Content
00:05:04 - Creating Content that Resonates with Audiences
00:06:42 - Importance of Evergreen Video Content
00:09:08 - Repurposing Content for Search Success
00:10:14 - Aligning Content Marketing Goals Strategically
00:11:40 - Integrated Marketing in Large Organizations
00:13:19 - Creating Impactful Content as a Marketer
00:14:18 - Underrated Content Marketing Tips Revealed
00:15:09 - Increase Content Speed to Market
 
 
Follow Tracey: 
LinkedIn: https://www.linkedin.com/in/traceyrwallace/
Newsletter: https://workweek.com/brand/contentment/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com