245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs

Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore. 
Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing. 
How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age? 
Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.
 
00:00:01 - Reimagining Ear Piercing with Studs
00:02:12 - Drive Business with Organic Marketing
00:05:29 - Choosing Store Locations for Maximum Impact
00:12:02 - Why People Choose Studs for Piercings
00:15:58 - Creating Content to Understand Ear Piercing
00:21:23 - Balancing E-commerce and Retail Strategies
00:30:08 - The Power of Strategic PR
00:31:35 - Shift in Consumer Reading Habits
00:34:43 - Find Daniel on LinkedIn Easily
 
Learn More About Studs: 
Website: https://studs.com
 
Follow Lisa:
LinkedIn: https://www.linkedin.com/in/lisa-bubbers-54852721/
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com