142. How do you get media appearance? (f. Claire Shiels)

Can you get PR without a publicist? 📰 According to our expert guest, you certainly can! In this Brand Therapy episode, Phil and Lauren debunk PR myths with renowned publicist Claire Shiels. You’ll learn tricks for building relationships with journalists (it’s easier than you think!), pitching yourself as an expert, and generating your own PR without breaking the bank. This is one of our favorite episodes yet—don’t miss out!