131: Selling Because of Values, Not Because of Pricing

A recent conversation with a current client of With Grace and Gold serves as inspiration for this week’s episode. In our brand strategy meeting, we had discussed her desire to elevate her business, raise her prices, and begin serving clients who value her work, rather than just her pricing. As part of our strategy, we recommended focusing on her values and the value she creates for her clients — rather than focusing on her prices. By doing so, her brand and her web design can be rooted in connection and in service, rather than in simply being the affordable option. Today, we’re going to share how to sell your products and services with values and value in mind, rather than pricing, so you can better connect with your Ideal Clients and ensure your brand and web design are aligned with your goals and vision.
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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.
About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com