116: Which website metrics are worth tracking?

If you’re a small business owner and you have a website, chances are, you’d like to know the ways in which your website is — or isn’t — working on behalf of your business. You’d like to be able to answer questions like: How many visitors are exploring my website, and is the number of visitors growing over time? Where are my visitors coming from? Are most coming from my social media marketing, or from organic searches on search engines? How long do visitors spend on my website, and which pages of my website are viewed most frequently? Today, we’re excited to share not only how to monitor your website analytics, but also which specific metrics are worth monitoring, understanding, and improving.
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About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.
About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com