031: Content Strategy With Kay McMahon

Kay McMahon talks to us about content strategy: what it is, why it’s important, and what skills are involved to ensure the right content is delivered to the right people at the right time.

The content strategy tools Kay mentions:
http://guidetouxr.com — Guide to User Research (UXR): A curated collection of 250+ resources & tools dedicated to user research, that will help you incorporate it into your design practice
https://answerthepublic.com — Answer The Public: uses search insight to generate questions around a topic (for idea generation, phrasing, terminology)
https://www.googlefight.co.uk — Google Fight: pit two words against each other for search volume (by country or worldwide)

Good sites and people to follow
https://builtformars.com/ — Built for Mars: for onboarding teardowns
https://workingincontent.com/resources — Working in Content: for people looking to break into CS roles (US focussed but some good articles)
https://twitter.com/halvorson - Kristina Halvorson
https://twitter.com/hilarymarsh - Hilary Marsh

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