[Ep117] - Google Launches Ad Creative Studio (ACS)

1. Removing Unwanted Mentions In Twitter - With the help of a brand-new feature called unmentioning, Twitter now lets users remove their own tags from messages.Unmentioning enables individuals to disengage from a conversation they do not wish to be a part of.It's an improvement over muting a conversation because it takes away the reference to the specified person's account and stops others from bringing up the subject again.Here's more information on how unmentioning functions and what happens after you do it on Twitter.It removes the link to your Twitter profile from the original tweet and all replies. It stops people from mentioning you again in the same conversation. It stops any further notifications about the conversation you were tagged in.To unmention yourself, tap the three-dot menu at the top right of the tweet and select “leave this conversation.” Confirm your decision, and all tags will be removed.2. Twitter Now Prompts You To Add Alt Text Descriptions To Images - Hey, are you adding alt text captions to your images? You should be, and now, Twitter’s going to prompt you to do exactly that, with new pop-ups being shown to some users alerting them to the benefits of alternative text summaries within tweets. Text descriptions are a key tool for visually impaired users, with screen readers able to communicate these descriptions to add relevant context.FYI: Facebook introduced a new technology called automatic alternative text (AAT) in 2016, that generates descriptions of photos on demand so that blind or visually impaired individuals can more fully enjoy their News Feed.3. Netflix Partners With Microsoft For Ad Supported Tier - FYI: On Wednesday, July 13th, 2022 Microsoft announced that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Last month the media speculated that Google & NBCUniversal were  frontrunners, but it makes sense for Netflix to partner up with Microsoft - they do not have competing products aka streaming service.  The details of the partnership are scanty and we will bring you additional information as it is released to the public.4. YouTube Explains The Appeals Process For Community Guidelines Violation - A product manager at YouTube answered commonly asked questions about submitting appeals for community guidelines violation strikes. So what is a community guidelines violation? When a YouTube creator publishes content that violates the website’s community guidelines, they receive a strike against their channel.We are publishing a blog on Tuesday (7/19/22) that will go in depth on this topic. 5. Video Index Report Is Now Available In Google Search Console - Google is adding a new report to Search Console that will help you understand how your videos perform in search results. The Video Indexing report makes it easy to identify and fix issues preventing your videos from surfacing in Google Search. FYI: If Google detects videos on your site, the Video indexing report will appear on the left navigation bar in the coverage section. If Google has not detected a video on your website, you will not see the report. The report will help you answer the following questions:In how many pages has Google identified a video?Which videos were indexed successfully?What are the issues preventing videos from being indexed?In addition, if you fix an existing issue, you can use the report to validate the fix and track how your fixed video pages are updated in the Google index. 6. Not All Search Queries Show Up In Google Search Console - A couple of weeks ago, Ahrefs released a report showing that on average about 50% of queries in Search Console are hidden, i.e. classified as anonymized. The Ahrefs study looked at 146,741 websites and about nine billion total clicks and it compared the total clicks by URL compared to the clicks by query reported in Google Search Console. It found that Google hid 46.08% of all query data, or as Google calls it, classified them as anonymized queries. Now Google has updated their help document from saying "Very rare queries (called anonymized queries) are not shown in these results to protect the privacy of the user making the query" to saying "Some queries (called anonymized queries) are not shown in these results to protect the privacy of the user making the query."Google also added a section about "other limits on queries" that says "due to internal limitations, Search Console stores top data rows and not all data rows. As a result, not all queries beyond anonymized queries will be shown. Instead, the focus is on showing you the most important ones for your entire property."7. Google Proposes Splitting Ads Business To Prevent Antitrust Suit - Last year, Google’s advertising revenue was more than $209 billion. The US Justice Department has been investigating allegations that Google has abused its power as a digital advertising broker and auctioneer for some time. As recently as October 2020, it sued the company over claims it was illegally using its power to hamstring competitors. Now according to the Wall Street Journal, Google has proposed separating parts of its ad-tech business to prevent an antitrust lawsuit by the U.S. Justice Department. Google proposes restructuring the company’s division that auctions and places web advertising into a separate company under Alphabet, Inc, the search engine’s parent company.8. Google AdsBot Mobile Web Crawler Gets New ID - Google has updated the Google crawler documentation stating that user agent string for the AdsBot Mobile Web crawler has changed.The new user agent string for Google AdsBot Mobile Web is:Mozilla/5.0 (iPhone; CPU iPhone OS 14_7_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/14.1.2 Mobile/15E148 Safari/604.1 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)The old user agent string for Google AdsBot Mobile Web was:Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) AppleWebKit/601.1.46 (KHTML, like Gecko) Version/9.0 Mobile/13B143 Safari/601.1 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)You need to update the user string if the user agent string is hard-coded anywhere on your site.9. Now You Can Hide Your Address In Google Business Profile - There is now a toggle to "show business address to customers" in Google Business Profile. So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search.10. Hey Google! Is CMS A Ranking Factor? - It’s common to hear that WordPress is the best CMS for SEO, which may lead a p...