#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

SUMMARYIn this episode,  we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity. FULL SHOW-NOTES WITH TAKEAWAYShttps://www.patternshift.fmGET ON THE LIST for updates and actionable tips!BEST QUOTE FROM THE EPISODE"If you're honest and true to yourself, you'll feel good about what you do. You won't step out of boundaries, you will be honest and true."LINKSNotionBullet Journal MethodIdentify your Identity WorksheetIf you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...