#42: Matt Biilmann, Co-Founder and CEO of Netlify — career pivoting, marketing for mass adoption, and growing company culture remotely

Matt Biilmann is the Co-Founder and CEO of Netlify. He was trained to be a musician and music journalist, but early into his career, he pivoted to programming. Among his creations was a content management system that helped web design agencies to build websites. The idea evolved into Netlify, which he launched with childhood friend Chris Bach in 2014. Netlify helped pioneer the movement to decouple front-end web development from back-end server management. Mattel, Unilever, and Verizon have all used Netlify to launch websites.This was a fantastic conversation about Matt's career journey from his former studies in music to pivot towards programming and starting Netlify, what you need to know if you are marketing your product for mass adoption, how you can foster company culture even if you are hundreds of miles apart, and the questions you need to ask when you are hiring!Find out more about Netlify | WebsiteFor more stories and advice on founders and CEOs, head to alisacohn.comTo stay up to date on future episodes and learn more from Alisa, sign up for her newsletter.If you like what you hear, please subscribe to the podcast!Connect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!