#224: Why Your High Sales Conversion Rate Is Actually A BAD Thing

Did you know that closing too many clients can be a bad thing?
I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business.
In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business.
In this episode you’ll discover:

Why "winning" too many clients is a bad thing

The ideal close rate for your sales process

What to do if your close rate is too high

Avoiding the scarcity mindset of wanting to win every client

Sales leads vs. marketing leads - and why they are important

When to raise your rates

For full show notes, visit https://6figurecreative.com/224